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Hbr'S 10 Must Reads On Strategic Marketing (With Featured Article "Marketing Myopia," By Theodore Levitt)
idioma: inglês
Editor:
Harvard Business Review Press, abril de 2013 ‧
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SINOPSE
Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781633694576 |
| Editor: | Harvard Business Review Press |
| Data de Lançamento: | abril de 2013 |
| Idioma: | Inglês |
| Dimensões: | 139 x 209 x 20 mm |
| Encadernação: | Capa dura |
| Tipo de produto: | Livro |
| Coleção: | Hbr'S 10 Must Reads |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Marketing
Livros em Inglês > Outros |
| EAN: | 9781633694576 |
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