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Effective Advertising
Understanding When, How, And Why Advertising Works
Livro
eBook
idioma: inglês
Editor:
SAGE PUBLICATIONS INC, Janeiro de 2004 ‧
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235,23€
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SINOPSE
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780761922520 |
| Editor: | SAGE PUBLICATIONS INC |
| Data de Lançamento: | Janeiro de 2004 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 216 |
| Tipo de produto: | Livro |
| Coleção: | Marketing For A New Century |
| Classificação Temática: |
Livros em Inglês
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| EAN: | 9780761922520 |
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