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Effective Advertising
Understanding When, How, And Why Advertising Works
Livro
eBook
idioma: inglês
Editor:
SAGE PUBLICATIONS INC, Janeiro de 2004 ‧
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235,23€
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SINOPSE
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780761922520 |
| Editor: | SAGE PUBLICATIONS INC |
| Data de Lançamento: | Janeiro de 2004 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 216 |
| Tipo de produto: | Livro |
| Coleção: | Marketing For A New Century |
| Classificação Temática: |
Livros em Inglês
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Gestão
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Publicidade
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| EAN: | 9780761922520 |
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