adicionar à lista de desejos
Effective Advertising
Understanding When, How, And Why Advertising Works
Livro
eBook
idioma: inglês
Editor:
SAGE PUBLICATIONS INC, Janeiro de 2004 ‧
ver detalhes do produto
235,23€
10% DESCONTO
CARTÃO
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
portes grátis
Venda o seu livro
SINOPSE
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780761922520 |
| Editor: | SAGE PUBLICATIONS INC |
| Data de Lançamento: | Janeiro de 2004 |
| Idioma: | Inglês |
| Encadernação: | Capa dura |
| Páginas: | 216 |
| Tipo de produto: | Livro |
| Coleção: | Marketing For A New Century |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Publicidade
|
| EAN: | 9780761922520 |
LIVROS DA MESMA COLEÇÃO
-
Effective AdvertisingeBook10%SAGE PUBLICATIONS91,43€ 10% CARTÃO
-
A General Theory Of Competition10%SAGE PUBLICATIONS INC168,98€ 10% CARTÃOportes grátis
-
imagem não disponívelAção E VisãoAção E Visão10%Editora Campus44,52€ 10% CARTÃOportes grátis
-
Effective Advertising10%SAGE PUBLICATIONS INC168,98€ 10% CARTÃOportes grátis