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Brand Hate
Navigating Consumer Negativity In The Digital World
idioma: inglês
Editor:
Springer Nature Switzerland AG, dezembro de 2019 ‧
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74,34€
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SINOPSE
This book focuses on the concept of “brand hate†and consumer negativity in today’s digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030131098 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | dezembro de 2019 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa mole |
| Páginas: | 199 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783030131098 |
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