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Brand Hate
Navigating Consumer Negativity In The Digital World
idioma: inglês
Editor:
Springer Nature Switzerland AG, outubro de 2018 ‧
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108,14€
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SINOPSE
This book focuses on the concept of “brand hate†and consumer negativity in today’s digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783030003791 |
| Editor: | Springer Nature Switzerland AG |
| Data de Lançamento: | outubro de 2018 |
| Idioma: | Inglês |
| Dimensões: | 148 x 210 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 199 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Ciências Sociais e Humanas
>
Psicologia
|
| EAN: | 9783030003791 |
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