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ENGLISH

Extended Reality And The Fashion Industry - Driving Engagement Through Immersive Experience

by Cherniece J. Plume, Haoye Sun e Soomal Murtaza

~~31,79€~~ 25,43€ 20% OFF

 Extended Reality and the Fashion Industry offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology.
ENGLISH

Fashion Consumption - Unravelling Consumer Insights In The Fashion Industry

~~209,54€~~ 167,63€ 20% OFF

free shipping

 This book offers an interdisciplinary exploration of consumer behaviour in the fashion industry and the factors driving consumer decision making. It will be essential resource for scholars across fashion, consumer psychology, and marketing. It will also appeal to students pursuing advanced courses in fashion.
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Public Discourse And The Fashion Industry

eBook 20%

ENGLISH

Public Discourse And The Fashion Industry

by Natalia Berger

~~60,94€~~ 48,75€ 20% OFF

 This book explores what happens when fashion discourse migrates from specialised media to mainstream newspapers. It will engage a diverse audience, including fashion studies scholars, discourse analysts, media researchers, sustainability practitioners, policymakers, fashion industry strategists and communication specialists.
ENGLISH

Extended Reality And The Fashion Industry - Driving Engagement Through Immersive Experience

by Cherniece J. Plume, Haoye Sun e Soomal Murtaza

~~75,69€~~ 60,55€ 20% OFF

free shipping

 Extended Reality and the Fashion Industry offers a comprehensive and forward-looking exploration of how immersive technologies are transforming fashion. Covering virtual, augmented and mixed reality, the book examines how XR reshapes design, storytelling, retail, identity and consumer psychology.
ENGLISH

Dynamic Fashion Marketing - Internationalisation, Sustainability And Technology

~~205,38€~~ 164,30€ 20% OFF

 This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research.
ENGLISH

Cultural Heritage In The Fashion Industry - From Tradition To Innovation In India

~~56,96€~~ 45,57€ 20% OFF

 Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion industry.
ENGLISH

Public Discourse And The Fashion Industry

by Natalia Berger

~~209,54€~~ 167,63€ 20% OFF

free shipping

 This book explores what happens when fashion discourse migrates from specialised media to mainstream newspapers. It will engage a diverse audience, including fashion studies scholars, discourse analysts, media researchers, sustainability practitioners, policymakers, fashion industry strategists and communication specialists.
ENGLISH

Cultural Heritage In The Fashion Industry - From Tradition To Innovation In India

~~209,54€~~ 167,63€ 20% OFF

free shipping

 Exploring the intersection between traditional textile crafts and modern fashion practices, this book brings together leading scholars and practitioners to delve into how ancient techniques, designs and cultural heritage can inform and inspire sustainable innovation in the contemporary fashion industry.
ENGLISH

Cross-Cultural Fashion Marketing - Ethnic Fashion, Diversity And Inclusion

by Satyendra (University Of Winnipeg, Canada) Singh

~~75,69€~~ 60,55€ 20% OFF

free shipping

 This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural management and consumer culture.
ENGLISH

Social Media In The Fashion Industry - Fundamentals, Strategy And Research Methods

by Cristina Sanchez-Blanco, Nadzeya Sabatini, Patricia Sanmiguel e Tekila Harley Nobile

~~54,31€~~ 43,45€ 20% OFF

 This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
ENGLISH

Social Media In The Fashion Industry - Fundamentals, Strategy And Research Methods

by Cristina Sanchez-Blanco, Nadzeya Sabatini, Patricia Sanmiguel e Tekila Harley Nobile

~~54,31€~~ 43,45€ 20% OFF

 This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
ENGLISH

Social Media In The Fashion Industry - Fundamentals, Strategy And Research Methods

by Cristina Sanchez-Blanco, Nadzeya Sabatini, Patricia Sanmiguel e Tekila Harley Nobile

~~196,02€~~ 156,82€ 20% OFF

free shipping

 This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.
ENGLISH

Marketing Fashion - Critical Perspectives On The Power Of Fashion In Contemporary Culture

~~52,99€~~ 42,39€ 20% OFF

 This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
ENGLISH

Marketing Fashion - Critical Perspectives On The Power Of Fashion In Contemporary Culture

~~52,99€~~ 42,39€ 20% OFF

 This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
ENGLISH

Marketing Fashion - Critical Perspectives On The Power Of Fashion In Contemporary Culture

~~209,54€~~ 167,63€ 20% OFF

free shipping

 This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
ENGLISH

Marketing Fashion - Critical Perspectives On The Power Of Fashion In Contemporary Culture

~~54,06€~~ 43,25€ 20% OFF

free shipping

 This edited collection critically reflects upon the power of fashion in contemporary society and the role marketing and marketers have in the process of defining, creating and preserving fashion, but also for divesting fashion that is no longer up to date.
ENGLISH

Dynamic Fashion Marketing - Internationalisation, Sustainability And Technology

167,63€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This book bridges the gap between academic and business to provide new evidence and findings in fashion marketing from the perspectives of internationalisation, sustainability and technology. It will appeal to scholars across fashion marketing, fashion business, and consumer behaviour research.
ENGLISH

Social Media In The Fashion Industry - Fundamentals, Strategy And Research Methods

by Cristina Sanchez-Blanco, Nadzeya Sabatini, Patricia Sanmiguel e Tekila Harley Nobile

44,34€

free shipping

OUT OF STOCK OR NOT AVAILABLE

 This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

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