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Social Media In The Fashion Industry

Fundamentals, Strategy And Research Methods

by Patricia Sanmiguel, Nadzeya Sabatini, Cristina Sanchez-Blanco e Tekila Harley Nobile
language: english
Publisher: TAYLOR & FRANCIS LTD, October of 2024 ‧
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This book introduces social network fundamentals in the fashion domain. It addresses the creation of social media marketing plans, highlighting strategic approaches that allow fashion brands to differentiate themselves in the ephemeral and challenging fashion context.

Social Media In The Fashion Industry

Fundamentals, Strategy And Research Methods

by Patricia Sanmiguel, Nadzeya Sabatini, Cristina Sanchez-Blanco e Tekila Harley Nobile

Property Description
ISBN: 9781032826561
Publisher: TAYLOR & FRANCIS LTD
Release Date: October of 2024
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 122
Format: Book
Collection: Routledge Studies In The Fashion Industry
Categories: Books in English > Management > Management and Organization
Books in English > Management > Marketing
Books in English > Others
EAN: 9781032826561