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ENGLISH

Marketing And Football - An International Perspective

by Michel (Isc School Of Management, France) Desbordes

270,38€ + 10% CARD

free shipping

 Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.
ENGLISH

Ambush Marketing In Sports

by Gerd Nufer

52,99€ + 10% CARD

 Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
ENGLISH

Sport Brands

by Dieter Hillairet, Guillaume Bodet e Patrick Bouchet

72,86€ + 10% CARD

 Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological approach (consumption and wider society). In doing so it explores both supply and demand sides, offering a complete introduction to the nature, purpose and value of sport brands not found in any other sports marketing text.The book covers the whole heterogeneity of sport brands, going much further than the sport team and league brands covered in most other books. As well as teams and leagues, the book considers the brands of sports celebrities, events, media, computer games and governing bodies, as well as the ethical, professional and technological ‘label brands’ associated with sport. Richly illustrated with cases, examples and data, the book explores the tangible and intangible influence of sport brands, their economic and social value, and the subcultures and communities that grow up around them. It also introduces common strategies for growing brands, and growing through brands, and examines the challenges and threats that sport brands face, from boycotts and ambush marketing to counterfeiting.An understanding of sport brands is essential for a fully rounded understanding of contemporary sport marketing. As a result, this book is important reading for any student or practitioner working in sport marketing, sport business, or mainstream marketing management.
ENGLISH

Relationship Marketing In Sports

by Andre Buhler e Gerd Nufer

79,49€ + 10% CARD

 Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself. Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with:<ul> <li>the first book to apply the principles of relationship marketing specifically to a sports context</li> <li>case studies from around the world to provide a uniquely global approach applicable worldwide</li> <li>strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links </li> <li>practical advice for professional, semi-professional and non-professional sporting organisations </li> <li>a companion website providing web links, case studies and PowerPoint slides for lecturers.</li> </ul>Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.
ENGLISH

Sport Public Relations And Communication

by James Skinner, Maria Hopwood e Paul J. Kitchin

72,86€ + 10% CARD

 Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.
ENGLISH

Marketing And Football

by Michel Desbordes

72,86€ + 10% CARD

 Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.
ENGLISH

Marketing And Football - An International Perspective

by Michel (Isc School Of Management, France) Desbordes

74,34€ + 10% CARD

free shipping

 Examines the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. This book discusses and moves towards a marketing dedicated to football. Every chapter includes an interview with a practitioner of football marketing, for insider insight.
ENGLISH

Sport Public Relations And Communication

by James (Loughborough University London, Uk) Skinner, Maria (Leeds Metropolitan University, Uk) Hopwood e Paul J. (University Of Ulster, Uk) Kitchin

74,34€ + 10% CARD

free shipping

 Contemporary sport is a huge global enterprise which necessitates that sports organisations operate as businesses. This book explores public relations and communications in the sports industry in a global context.
ENGLISH

Relationship Marketing In Sports

by Andre Buhler e Gerd Nufer

81,10€ + 10% CARD

free shipping

 Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.
ENGLISH

Relationship Marketing In Sports

by Andre Buhler e Gerd Nufer

209,54€ + 10% CARD

free shipping
ENGLISH

Sport Public Relations And Communication

by James (Loughborough University London, Uk) Skinner, Maria (Leeds Metropolitan University, Uk) Hopwood e Paul J. (University Of Ulster, Uk) Kitchin

209,54€ + 10% CARD

free shipping
ENGLISH

Ambush Marketing In Sports

by Gerd (Reutlingen University, Germany) Nufer

54,06€ + 10% CARD

free shipping
ENGLISH

Sport Brands

by Dieter (Universite Blaise Pascal, France) Hillairet, Guillaume (University Of Lyon 1, France) Bodet e Patrick (Universite De Bourgogne, France) Bouchet

74,34€ + 10% CARD

free shipping
ENGLISH

Ambush Marketing In Sports

by Gerd (Reutlingen University, Germany) Nufer

216,30€ + 10% CARD

free shipping
ENGLISH

Sport Brands

by Dieter (Universite Blaise Pascal, France) Hillairet, Guillaume (University Of Lyon 1, France) Bodet e Patrick (Universite De Bourgogne, France) Bouchet

209,54€ + 10% CARD

free shipping

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