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Relationship Marketing In Sports

by Gerd Nufer e Andre Buhler
language: english
Publisher: TAYLOR & FRANCIS LTD, September of 2009 ‧
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Deals with the topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. This book includes case studies from around the world to provide a global approach.

Relationship Marketing In Sports

by Gerd Nufer e Andre Buhler

Property Description
ISBN: 9780750684958
Publisher: TAYLOR & FRANCIS LTD
Release Date: September of 2009
Language: English
Cover: Softcover
Pages: 208
Format: Book
Collection: Routledge Sports Marketing Series
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750684958

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