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ENGLISH

Multinational Man (Rle International Business) - The Role Of The Manager Abroad

by Thomas Aitken

67,56€ + 10% CARD

 The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.
ENGLISH

Multinational Man (Rle International Business) - The Role Of The Manager Abroad

by Thomas Aitken

67,56€ + 10% CARD

 The growth and proliferation of multinational companies has both imposed new responsibilities on and offered new opportunities to, the men who represent them around the world. This book dissects the functional responsibilities of the manager abroad in the light of his relationships with the home office and with his local environment, and explores the consequences of various types of relationships. The discussion is a practical one drawing heavily on a wealth of experience and actual case studies.
ENGLISH

Managing The Global Firm (Rle International Business)

67,56€ + 10% CARD

 This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.
ENGLISH

Managing The Global Firm (Rle International Business)

67,56€ + 10% CARD

 This volume assesses the situation for multinationals at the beginning of the 1990s, bringing together contributions from academics recognized as world leaders in the field and from practitioners with wide experience in international management. Drawing on perspectives from Europe, the USA and Japan, the contributors outline the shape of the global firm of the future. They focus squarely on the development of the corporation as a whole, rather than on the narrow management of individual foreign subsidiaries, and they also explore the specific implications for areas such as strategic planning systems, financial management, information systems and R & D management.
ENGLISH

Multinationals And Europe 1992 (Rle International Business) - Strategies For The Future

45,04€ + 10% CARD

 When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
ENGLISH

Multinationals And Europe 1992 (Rle International Business) - Strategies For The Future

45,04€ + 10% CARD

 When it was originally published this book presented the first independent review of the critical role played by multinationals in Europe. Extending its focus beyond 1992, the book examines both the economic and business strategy frameworks the firms need to develop to maintain a competitive advantage. Using case-studies from specific industries, it looks not only at the activity of multinationals within the single market but explores the competitive strategies of non-European firms with special emphasis on Japanese companies which were poised to exploit 1992. The importance of interaction between multinationals and national government policies is also analysed taking into account the integration already achieved.
ENGLISH

Growth Of International Business (Rle International Business)

33,11€ + 10% CARD

 This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
ENGLISH

Growth Of International Business (Rle International Business)

33,11€ + 10% CARD

 This book integrates the work of economists, management scientists and business historians. It applies the related concepts of transaction costs, internalisation, corporate strategy and market structure to explain the historical process of corporate growth in the international economy. Each chapter is written by a scholar who has specialized in a particular aspect of the growth of international business.
ENGLISH

Growth Of Global Business (Rle International Business)

67,56€ + 10% CARD

 In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.
ENGLISH

Growth Of Global Business (Rle International Business)

67,56€ + 10% CARD

 In this book leading contributors look at the development of the evolutionary approach to international business, the internationalization of service industries and the implications of the changing face of Europe for international business in the 1990s. Providing an excellent blend of theory, analysis and case-study material, this volume is a vital resource for students of international business and related fields.
ENGLISH

Multinational Enterprise (Rle International Business)

67,56€ + 10% CARD

 The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject.
ENGLISH

Multinational Enterprise (Rle International Business)

67,56€ + 10% CARD

 The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject.
ENGLISH

Multinational Business And Labour (Rle International Business)

by Peter Enderwick

67,56€ + 10% CARD

 This book examines the labour market effects of multinational business. In reflecting the complexity and dynamism of developments in this area, the book makes clear the need to underpin analysis of the labour market effects of multinational business with conceptual understanding of the theory of multinational enterprise.
ENGLISH

Multinational Business And Labour (Rle International Business)

by Peter Enderwick

67,56€ + 10% CARD

 This book examines the labour market effects of multinational business. In reflecting the complexity and dynamism of developments in this area, the book makes clear the need to underpin analysis of the labour market effects of multinational business with conceptual understanding of the theory of multinational enterprise.
ENGLISH

Research In International Marketing (Rle International Business)

68,93€ + 10% CARD

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 This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customersâ€™ and the special problems for firm strategy and organisation arising from the internationalisation process.
ENGLISH

The Corporate Firm In A Changing World Economy (Rle International Business) - Case Studies In The Geography Of Enterprise

68,93€ + 10% CARD

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 This book examines the economic environment and phenomena of multinational business with reference to case studies of major multinational companies, including IBM, Philips, Nissan and Volvo. It assesses how the major theories explaining the response of companies to changes are borne out by the experience of individual firms.
ENGLISH

Governance Of International Strategic Alliances (Rle International Business) - Technology And Transaction Costs

by Joanne (University Of Toronto, Canada) Oxley

33,79€ + 10% CARD

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 This analytical text examines international joint ventures and strategic alliances built on recent theoretical developments in Transaction Cost Economics and the factors influencing the formation and governance of these alliances.
ENGLISH

Multinational Business And Labour (Rle International Business)

by Peter Enderwick

68,93€ + 10% CARD

free shipping

 This book examines the labour market effects of multinational business. In reflecting the complexity and dynamism of developments in this area, the book makes clear the need to underpin analysis of the labour market effects of multinational business with conceptual understanding of the theory of multinational enterprise.
ENGLISH

International Production And The Multinational Enterprise (Rle International Business)

by John Dunning

68,93€ + 10% CARD

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 The book provides a balanced discussion of major themes such as the development of modern theories of international production; the impact of the MNE on the nation-state and the structure of the international market; the response of governments and the appropriate framework for policy measures; and the historical context and likely future of the MNE.
ENGLISH

Strategies For International Industrial Marketing (Rle International Business) - The Management Of Customer Relationships In European Industrial Markets

68,93€ + 10% CARD

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 This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
ENGLISH

Multinationals And The Restructuring Of The World Economy (Rle International Business) - The Geography Of The Multinationals Volume 2

68,93€ + 10% CARD

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 This volume charts the ways in which multinational corporations contributed to the restructuring of the world economy, paying particular attention to the spatial consequences of, and responses to, their operations at a number of scales. The book takes as its theme the differential spatial outcomes of the restructuring of different types of multinational corporation.
ENGLISH

British Manufacturing Investment Overseas (Rle International Business)

by Aubrey Silberston, David Shepherd e Roger Strange

33,79€ + 10% CARD

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 This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represented the first major analysis of these changes based on detailed case studies of British international firms.
ENGLISH

Perspectives On International Marketing - Re-Issued (Rle International Business)

33,79€ + 10% CARD

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 The book is a three-fold contribution to the study and practice of International Marketing. Blending empirical studies with critical theory, the collection sheds much desired light on this important and often-neglected area.
ENGLISH

Multinational Service Firms (Rle International Business)

33,79€ + 10% CARD

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 The book examines the operations and the style of the firms considered and explores how they dominate their sectors. It charts how the firms have developed, discusses the critical issues facing them; and suggests how present trends may continue in the future.
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