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Strategies For International Industrial Marketing (Rle International Business)

The Management Of Customer Relationships In European Industrial Markets

language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2014 ‧
68,93€
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This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Strategies For International Industrial Marketing (Rle International Business)

The Management Of Customer Relationships In European Industrial Markets

Property Description
ISBN: 9780415752169
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2014
Language: English
Cover: Softcover
Pages: 324
Format: Book
Collection: Routledge Library Editions: International Business
Categories: Books in English > Management > Management and Organization
EAN: 9780415752169