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Research In International Marketing (Rle International Business)

language: english
Publisher: TAYLOR & FRANCIS LTD, June of 2014 ‧
66,23€
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

Research In International Marketing (Rle International Business)

Property Description
ISBN: 9781138007949
Publisher: TAYLOR & FRANCIS LTD
Release Date: June of 2014
Language: English
Cover: Softcover
Pages: 388
Format: Book
Collection: Routledge Library Editions: International Business
Categories: Books in English > Management > Marketing
EAN: 9781138007949