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ENGLISH

Routledge Library Editions: Tourism

by Various

490,25€ + 10% CARD

 This set re-issue 5 volumes originally published between 1985 and 1994. They focus on; the impact of environmental issues on tourism management, tourism demand and forecasting, the key methods of operation of companies within the industry, the functional areas of marketing, finance, organization and staffing, research and innovation, corporate strategy. Multi-disciplinary and international in its coverage (with particular emphasis on Europe) this collection will be of interest to students and libraries in the areas of geography, tourism, and marketing.
ENGLISH

Tourism: A Community Approach (Rle Tourism)

by Peter Murphy

66,23€ + 10% CARD

free shipping

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
ENGLISH

Building A New Heritage (Rle Tourism)

66,23€ + 10% CARD

free shipping

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
ENGLISH

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

66,23€ + 10% CARD

free shipping

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
ENGLISH

Building A New Heritage (Rle Tourism)

64,91€ + 10% CARD

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
ENGLISH

Building A New Heritage (Rle Tourism)

64,91€ + 10% CARD

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
ENGLISH

Management Of International Tourism (Rle Tourism)

by Michael Brooke, Peter Buckley e Stephen F Witt

64,91€ + 10% CARD

 <p>International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. </p><p>The subject coverage of the book is wide-ranging: the authors examine the following issues:</p><ul> <p> </p> <li>the impact of environmental issues on tourism management</li> <p> </p> <li>tourism demand and forecasting</li> <p> </p> <li>the key methods of operation of companies within the industry</li> <p> </p> <li>the functional areas of marketing, finance, organization and staffing</li> <p> </p> <li>research and innovation </li> <p> </p> <li>corporate strategy. </li> </ul><p>The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy. </p>
ENGLISH

Management Of International Tourism (Rle Tourism)

by Michael Brooke, Peter Buckley e Stephen F Witt

64,91€ + 10% CARD

 <p>International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular emphasis on the management of tourism. </p><p>The subject coverage of the book is wide-ranging: the authors examine the following issues:</p><ul> <p> </p> <li>the impact of environmental issues on tourism management</li> <p> </p> <li>tourism demand and forecasting</li> <p> </p> <li>the key methods of operation of companies within the industry</li> <p> </p> <li>the functional areas of marketing, finance, organization and staffing</li> <p> </p> <li>research and innovation </li> <p> </p> <li>corporate strategy. </li> </ul><p>The book will be of value and interest to both students and academics, as well as managers in the fields of tourism, travel, hospitality and consultancy. </p>
ENGLISH

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

64,91€ + 10% CARD

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
ENGLISH

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

64,91€ + 10% CARD

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
ENGLISH

Tourism: A Community Approach (Rle Tourism)

by Peter Murphy

64,91€ + 10% CARD

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
ENGLISH

Tourism: A Community Approach (Rle Tourism)

by Peter Murphy

64,91€ + 10% CARD

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
ENGLISH

Marketing Tourism Places (Rle Tourism)

64,91€ + 10% CARD

 <p>Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their ''products''.</p><p>The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.</p>
ENGLISH

Marketing Tourism Places (Rle Tourism)

64,91€ + 10% CARD

 <p>Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering similar or alternative attractions. This book, originally published in 1990, explores how destinations invest increasing amounts of time and money into developing and promoting their ''products''.</p><p>The contributors, from both academic institutes and the tourism industry, provide a multidisciplinary and professional analysis of what can be done to sell tourism places. Using both theoretical and empirical approaches, they give examples from different areas of the industry and evaluate different strategies a destination can adopt for maintaining and increasing its market share. All the contributors emphasize that selling tourism places must be a dynamic activity in which the place products are constantly monitored, so that they can be revitalized, repositioned, or renewed in the market context.</p>
ENGLISH

Marketing In The Tourism Industry (Rle Tourism) - The Promotion Of Destination Regions

209,54€ + 10% CARD

free shipping

 This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.
ENGLISH

The Management Of International Tourism (Rle Tourism)

by Michael Brooke, Peter Buckley e Stephen F Witt

209,54€ + 10% CARD

free shipping

 International tourism continues to be a major growth industry requiring sophisticated management techniques. The authors explain key business concepts and how they apply to the management of international tourism businesses.
ENGLISH

Tourism: A Community Approach (Rle Tourism) - A Community Approach

by Peter Murphy

209,54€ + 10% CARD

free shipping

 This book provides a comprehensive examination of tourism development, a new perspective for its evaluation, and a suggested strategy for its continued development and evolution.
ENGLISH

Building A New Heritage (Rle Tourism)

209,54€ + 10% CARD

free shipping

 At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe.
ENGLISH

The Management Of International Tourism (Rle Tourism)

by Michael Brooke, Peter Buckley e Stephen Witt

66,23€ + 10% CARD

free shipping
ENGLISH

Marketing Tourism Places (Rle Tourism)

66,23€ + 10% CARD

free shipping
ENGLISH

Marketing Tourism Places (Rle Tourism)

216,30€ + 10% CARD

free shipping

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