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Marketing In The Tourism Industry (Rle Tourism)

The Promotion Of Destination Regions

language: english
Publisher: TAYLOR & FRANCIS LTD, December of 2012 ‧
209,54€
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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

Marketing In The Tourism Industry (Rle Tourism)

The Promotion Of Destination Regions

Property Description
ISBN: 9780415812719
Publisher: TAYLOR & FRANCIS LTD
Release Date: December of 2012
Language: English
Dimensions: 174 x 246 x 20 mm
Cover: Hardcover
Pages: 260
Format: Book
Collection: Routledge Library Editions: Tourism
Categories: Books in English > Management > Hospitality and Tourism
EAN: 9780415812719

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