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Youth Marketing To Digital Natives
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, October of 2021 ‧
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SYNOPSIS
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781839109294 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | October of 2021 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Hardcover |
| Pages: | 288 |
| Format: | Book |
| Collection: | New Horizons In Marketing Series |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781839109294 |
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