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Digital Luxury

Transforming Brands And Consumer Experiences

by Wided Batat
language: english
Publisher: SAGE PUBLICATIONS LTD, May of 2019 ‧
63,53€
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The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings. This exciting new text, the first on this timely subject, offers ways forward through a mixture of research and practice-led examples.

Digital Luxury

Transforming Brands And Consumer Experiences

by Wided Batat

Property Description
ISBN: 9781526458940
Publisher: SAGE PUBLICATIONS LTD
Release Date: May of 2019
Language: English
Dimensions: 242 x 172 x 15 mm
Cover: Softcover
Pages: 280
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781526458940