adicionar à lista de desejos
Youth Marketing To Digital Natives
language: english
Publisher:
EDWARD ELGAR PUBLISHING LTD, October of 2022 ‧
see product details
OUT OF STOCK OR NOT AVAILABLE
Sell your book
SYNOPSIS
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781035308163 |
| Publisher: | EDWARD ELGAR PUBLISHING LTD |
| Release Date: | October of 2022 |
| Language: | English |
| Dimensions: | 156 x 234 x 20 mm |
| Cover: | Softcover |
| Pages: | 288 |
| Format: | Book |
| Collection: | New Horizons In Marketing Series |
| Categories: |
Books in English
>
Others
|
| EAN: | 9781035308163 |
BOOKS FROM THE SAME COLLECTION
-
imagem não disponívelAdvanced Introduction To Youth Studies10%Advanced Introduction To Youth StudiesEDWARD ELGAR PUBLISHING LTD24,94€ 10% CARDfree shipping
-
imagem não disponívelAdvanced Introduction To Youth StudiesAdvanced Introduction To Youth StudiesEDWARD ELGAR PUBLISHING LTD114,59€
-
10%Digital LuxurySAGE PUBLICATIONS LTD63,53€ 10% CARDfree shipping
-
10%Digital LuxurySAGE PUBLICATIONS LTD186,56€ 10% CARDfree shipping