Capa do artigo Winning Global Markets

Winning Global Markets

How Businesses Invest And Prosper In The World'S High-Growth Cities

by Milton (Kotler Marketing Group (Kmg) Usa) Kotler e Philip (Kellogg School Of Management, Northwestern University, Evanston, Il) Kotler
language: english
Publisher: JOHN WILEY & SONS INC, October of 2014 ‧
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A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East.

Winning Global Markets

How Businesses Invest And Prosper In The World'S High-Growth Cities

by Milton (Kotler Marketing Group (Kmg) Usa) Kotler e Philip (Kellogg School Of Management, Northwestern University, Evanston, Il) Kotler

Property Description
ISBN: 9781118893814
Publisher: JOHN WILEY & SONS INC
Release Date: October of 2014
Language: English
Dimensions: 158 x 238 x 19 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9781118893814

PHILIP (KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY, EVANSTON, IL) KOTLER

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