10% OFF

Wine Positioning

A Handbook With 30 Case Studies Of Wine Brands And Wine Regions In The World

by Pierre Mora
language: english
Publisher: Springer International Publishing AG, March of 2019 ‧
67,58€
10% OFF CARD
free shipping
Sell ​​your book
In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Wine Positioning

A Handbook With 30 Case Studies Of Wine Brands And Wine Regions In The World

by Pierre Mora

Property Description
ISBN: 9783319796345
Publisher: Springer International Publishing AG
Release Date: March of 2019
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 219
Format: Book
Collection: Management For Professionals
Categories: Books in English > Economics, Finance and Accounting > Economy
Books in English > Management > Marketing
EAN: 9783319796345

BOOKS FROM THE SAME COLLECTION