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Wine Positioning

A Handbook With 30 Case Studies Of Wine Brands And Wine Regions In The World

by Pierre Mora
language: english
Publisher: Springer International Publishing AG, December of 2015 ‧
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In light of globalization, it introduces state-of-the-art wine positioning techniques, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands.

Wine Positioning

A Handbook With 30 Case Studies Of Wine Brands And Wine Regions In The World

by Pierre Mora

Property Description
ISBN: 9783319244792
Publisher: Springer International Publishing AG
Release Date: December of 2015
Language: English
Dimensions: 243 x 166 x 18 mm
Cover: Hardcover
Pages: 219
Format: Book
Collection: Management For Professionals
Categories: Books in English > Management > Marketing
EAN: 9783319244792

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