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What Great Brands Do

The Seven Brand-Building Principles That Separate The Best From The Rest

by Denise Lee Yohn
language: english
Publisher: JOHN WILEY & SONS INC, February of 2014 ‧
32,45€
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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

What Great Brands Do

The Seven Brand-Building Principles That Separate The Best From The Rest

by Denise Lee Yohn

Property Description
ISBN: 9781118611258
Publisher: JOHN WILEY & SONS INC
Release Date: February of 2014
Language: English
Dimensions: 162 x 238 x 22 mm
Cover: Hardcover
Pages: 272
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781118611258

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