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Visualizing Taste

How Business Changed The Look Of What You Eat

by Ai Hisano
language: english
Publisher: Harvard University Press, November of 2019 ‧
51,31€
35,92€
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Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”

Visualizing Taste

How Business Changed The Look Of What You Eat

by Ai Hisano

Property Description
ISBN: 9780674983892
Publisher: Harvard University Press
Release Date: November of 2019
Language: English
Dimensions: 140 x 210 x 20 mm
Cover: Hardcover
Pages: 336
Format: Book
Collection: Harvard Studies In Business History
Categories: Books in English > History > History of America
Books in English > Others
EAN: 9780674983892

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