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Visual Marketing

A Practical Guide To The Science Of Branding & Retailing

by Elizabeth N. Johnson e Barbara E. Kahn
language: english
Publisher: TAYLOR & FRANCIS LTD, March of 2025 ‧
209,54€
146,68€
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Visual Marketing analyses the digital transformation taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts.

Visual Marketing

A Practical Guide To The Science Of Branding & Retailing

by Elizabeth N. Johnson e Barbara E. Kahn

Property Description
ISBN: 9781032731346
Publisher: TAYLOR & FRANCIS LTD
Release Date: March of 2025
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 170
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9781032731346