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Virtual Social Identity And Consumer Behavior

by Natalie T. Wood e Michael R. Solomon
language: english
Publisher: TAYLOR & FRANCIS LTD, August of 2010 ‧
79,75€
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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

Virtual Social Identity And Consumer Behavior

by Natalie T. Wood e Michael R. Solomon

Property Description
ISBN: 9780765623966
Publisher: TAYLOR & FRANCIS LTD
Release Date: August of 2010
Language: English
Dimensions: 150 x 226 x 15 mm
Cover: Softcover
Pages: 230
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
EAN: 9780765623966