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Value Realization In The Phygital Reality Market
Value Realization In The Phygital Reality Market
Consumption And Service Under Conflation Of The Physical, Digital, And Virtual Worlds
language: english
Publisher:
SPRINGER VERLAG, SINGAPORE, August of 2024 ‧
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SYNOPSIS
This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9789819941315 |
| Publisher: | SPRINGER VERLAG, SINGAPORE |
| Release Date: | August of 2024 |
| Language: | English |
| Dimensions: | 155 x 235 x 20 mm |
| Cover: | Softcover |
| Pages: | 212 |
| Format: | Book |
| Collection: | Kobe University Monograph Series In Social Science Research |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9789819941315 |
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