Value Realization In The Phygital Reality Market

Consumption And Service Under Conflation Of The Physical, Digital, And Virtual Worlds

by Lin Huang, Mengjia Gao e Biao Gao
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, August of 2024 ‧
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This book is a timely and much-needed comprehensive compilation that reflects the development of research on consumption and communication in the conflation of the real and digital worlds, bringing together the current state of thinking about the phygital reality market and the cutting-edge challenges that are involved.

Value Realization In The Phygital Reality Market

Consumption And Service Under Conflation Of The Physical, Digital, And Virtual Worlds

by Lin Huang, Mengjia Gao e Biao Gao

Property Description
ISBN: 9789819941315
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: August of 2024
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 212
Format: Book
Collection: Kobe University Monograph Series In Social Science Research
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9789819941315

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