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Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value

by Harry Macdivitt e Mike Wilkinson
language: english
Publisher: MCGRAW-HILL EDUCATION - EUROPE, November of 2011 ‧
63,53€
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Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Value-Based Pricing: Drive Sales And Boost Your Bottom Line By Creating, Communicating And Capturing Customer Value

by Harry Macdivitt e Mike Wilkinson

Property Description
ISBN: 9780071761680
Publisher: MCGRAW-HILL EDUCATION - EUROPE
Release Date: November of 2011
Language: English
Dimensions: 157 x 234 x 21 mm
Cover: Hardcover
Pages: 288
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9780071761680

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