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Using Semiotics In Marketing

How To Achieve Consumer Insight For Brand Growth And Profits

by Dr Rachel Lawes
Publisher: KOGAN PAGE LTD, March of 2023 ‧
128,43€
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Improve your understanding of what semiotics is and how it can be used to drive growth and profits by using it to create better ads, marketing communications, branding, websites, packaging and social media content.

Using Semiotics In Marketing

How To Achieve Consumer Insight For Brand Growth And Profits

by Dr Rachel Lawes

Property Description
ISBN: 9781398607668
Publisher: KOGAN PAGE LTD
Release Date: March of 2023
Dimensions: 163 x 241 x 32 mm
Cover: Hardcover
Pages: 360
Format: Book
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9781398607668