Using Semiotics In Marketing

How To Achieve Consumer Insight For Brand Growth And Profits

by Dr Rachel Lawes
language: english
Publisher: KOGAN PAGE LTD, March of 2020 ‧
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Create better ads, marketing communication, branding, websites, packaging and social media content, by understanding what semiotics is and how it can be used to drive growth and profits.

Using Semiotics In Marketing

How To Achieve Consumer Insight For Brand Growth And Profits

by Dr Rachel Lawes

Property Description
ISBN: 9781789662078
Publisher: KOGAN PAGE LTD
Release Date: March of 2020
Language: English
Dimensions: 234 x 156 x 15 mm
Cover: Softcover
Pages: 280
Format: Book
Collection: Creating Success
Categories: Books in English > Fiction > Linguistics and Philology
EAN: 9781789662078