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Urban Destination Marketing In Contemporary Europe

Uniting Theory And Practice

by John Heeley
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language: english
Publisher: CHANNEL VIEW PUBLICATIONS LTD, February of 2015 ‧
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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

Urban Destination Marketing In Contemporary Europe

Uniting Theory And Practice

by John Heeley

Property Description
ISBN: 9781845414924
Publisher: CHANNEL VIEW PUBLICATIONS LTD
Release Date: February of 2015
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Softcover
Pages: 165
Format: Book
Collection: Aspects Of Tourism
Categories: Books in English > Management > Marketing
EAN: 9781845414924

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