Capa do artigo Urban Destination Marketing In Contemporary Europe
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Urban Destination Marketing In Contemporary Europe eBook

Uniting Theory And Practice

by John Heeley
Book eBook
language: english
Publisher: MULTILINGUAL MATTERS, February of 2015 ‧
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This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs).

Urban Destination Marketing In Contemporary Europe

Uniting Theory And Practice

by John Heeley

Property Description
ISBN: 9781845414955
Publisher: MULTILINGUAL MATTERS
Release Date: February of 2015
Language: English
Format: eBook
File Format and Compatibility:
Collection: Aspects Of Tourism
Categories: eBooks in English > Economics, Finance and Accounting > Economy
eBooks in English > Management > Marketing
eBooks in English > Tourist Guides and Maps > Europe
EAN: 9781845414955
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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