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Unpacking Micro-Influence Within The Australian Creative Sectors

A Theoretical Framework For Understanding The Skills, Knowledge, And Capabilities Of Micro-Influencers

by Lisa Harrison
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, October of 2024 ‧
108,14€
97,33€
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This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry.

Unpacking Micro-Influence Within The Australian Creative Sectors

A Theoretical Framework For Understanding The Skills, Knowledge, And Capabilities Of Micro-Influencers

by Lisa Harrison

Property Description
ISBN: 9789819759132
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: October of 2024
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 213
Format: Book
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
EAN: 9789819759132