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Understanding The Hospitality Consumer

by Alastair Williams
language: english
Publisher: TAYLOR & FRANCIS LTD, May of 2002 ‧
71,64€
57,31€
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Presents a different perspective on consumer behaviour in the hospitality sector. This book introduces and explores the role of consumer behaviour theory in the context of hospitality management. It discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry.

Understanding The Hospitality Consumer

by Alastair Williams

Property Description
ISBN: 9780750652490
Publisher: TAYLOR & FRANCIS LTD
Release Date: May of 2002
Language: English
Cover: Softcover
Pages: 280
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9780750652490