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Understanding Audiences, Customers, And Users Via Analytics

An Introduction To The Employment Of Web, Social, And Other Types Of Digital People Data

by Bernard J. Jansen, Joni Salminen, Hind Almerekhi, Kholoud K. Aldous e Soon-Gyo Jung
language: english
Publisher: Springer International Publishing AG, September of 2023 ‧
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The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.

Understanding Audiences, Customers, And Users Via Analytics

An Introduction To The Employment Of Web, Social, And Other Types Of Digital People Data

by Bernard J. Jansen, Joni Salminen, Hind Almerekhi, Kholoud K. Aldous e Soon-Gyo Jung

Property Description
ISBN: 9783031419324
Publisher: Springer International Publishing AG
Release Date: September of 2023
Language: English
Dimensions: 168 x 240 x 20 mm
Cover: Hardcover
Pages: 152
Format: Book
Collection: Synthesis Lectures On Information Concepts, Retrieval, And Services
Categories: Books in English > Social Sciences and Humanities > Communication and Journalism
Books in English > Others
EAN: 9783031419324