Capa do artigo Data-Driven Personas

Data-Driven Personas

by Bernard J. Jansen, Kathleen Guan, Soon-Gyo Jung e Joni Salminen
language: english
Publisher: Springer International Publishing AG, February of 2021 ‧
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Presenting a conceptual framework consisting of (a) persona benefits, (b) analytics benefits, and (c) decision-making outcomes, we illustrate applying this framework via practical use cases in areas of system design, digital marketing, and content creation to demonstrate the application of data-driven personas in practical applied situations.

Data-Driven Personas

by Bernard J. Jansen, Kathleen Guan, Soon-Gyo Jung e Joni Salminen

Property Description
ISBN: 9783031011030
Publisher: Springer International Publishing AG
Release Date: February of 2021
Language: English
Dimensions: 191 x 235 x 20 mm
Cover: Softcover
Pages: 317
Format: Book
Collection: Synthesis Lectures On Human-Centered Informatics
Categories: Books in English > Computing > Other Applications
Books in English > Others
EAN: 9783031011030

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