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Uncover The Hidden Power Of Television Programming
... And Get The Most From Your Advertising Budget
language: english
Publisher:
SAGE PUBLICATIONS INC, September of 1999 ‧
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SYNOPSIS
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780761915829 |
| Publisher: | SAGE PUBLICATIONS INC |
| Release Date: | September of 1999 |
| Language: | English |
| Dimensions: | 152 x 229 x 13 mm |
| Cover: | Softcover |
| Pages: | 244 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Advertising
|
| EAN: | 9780761915829 |