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Uncover The Hidden Power Of Television Programming

... And Get The Most From Your Advertising Budget

by Kevin J. Clancy e David Lloyd
language: english
Publisher: SAGE PUBLICATIONS INC, September of 1999 ‧
125,72€
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Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.

Uncover The Hidden Power Of Television Programming

... And Get The Most From Your Advertising Budget

by Kevin J. Clancy e David Lloyd

Property Description
ISBN: 9780761915829
Publisher: SAGE PUBLICATIONS INC
Release Date: September of 1999
Language: English
Dimensions: 152 x 229 x 13 mm
Cover: Softcover
Pages: 244
Format: Book
Categories: Books in English > Management > Advertising
EAN: 9780761915829