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Simulated Test Marketing
Technology For Launching Successful New Products
language: english
Publisher:
SIMON & SCHUSTER LTD, March of 1995 ‧
see product details
SYNOPSIS
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780029055052 |
| Publisher: | SIMON & SCHUSTER LTD |
| Release Date: | March of 1995 |
| Language: | English |
| Dimensions: | 152 x 229 x 25 mm |
| Cover: | Hardcover |
| Pages: | 306 |
| Format: | Book |
| Collection: | Math Applic & Conn Crse |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780029055052 |
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