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Tweening The Girl
The Crystallization Of The Tween Market
language: english
Publisher:
PETER LANG PUBLISHING INC, February of 2014 ‧
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SYNOPSIS
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781433121753 |
| Publisher: | PETER LANG PUBLISHING INC |
| Release Date: | February of 2014 |
| Language: | English |
| Dimensions: | 226 x 151 x 8 mm |
| Cover: | Softcover |
| Pages: | 191 |
| Format: | Book |
| Collection: | Mediated Youth |
| Categories: |
Books in English
>
Social Sciences and Humanities
>
Communication and Journalism
|
| EAN: | 9781433121753 |
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