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Truth Be Told

How Authentic Marketing And Communications Wins In The Purposeful Age

by David Gallagher e John O'Brien
language: english
Publisher: KOGAN PAGE LTD, April of 2021 ‧
90,58€
63,41€
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Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

Truth Be Told

How Authentic Marketing And Communications Wins In The Purposeful Age

by David Gallagher e John O'Brien

Property Description
ISBN: 9781398600188
Publisher: KOGAN PAGE LTD
Release Date: April of 2021
Language: English
Dimensions: 156 x 234 x 20 mm
Cover: Hardcover
Pages: 264
Format: Book
Categories: Books in English > Management > Marketing
Books in English > Others
EAN: 9781398600188