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Transnational Marketing In The Information Age
language: english
Publisher:
TAYLOR & FRANCIS INC, November of 1998 ‧
see product details
SYNOPSIS
Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780815333111 |
| Publisher: | TAYLOR & FRANCIS INC |
| Release Date: | November of 1998 |
| Language: | English |
| Dimensions: | 138 x 216 x 16 mm |
| Cover: | Hardcover |
| Pages: | 164 |
| Format: | Book |
| Collection: | Transnational Business And Corporate Culture |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780815333111 |
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