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Transmedia Brand Storytelling
Immersive Experiences From Theory To Practice
Book
eBook
language: english
Publisher:
SPRINGER VERLAG, SINGAPORE, October of 2023 ‧
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47,30€
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SYNOPSIS
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9789819940004 |
| Publisher: | SPRINGER VERLAG, SINGAPORE |
| Release Date: | October of 2023 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 281 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9789819940004 |