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Transmedia Brand Storytelling

Immersive Experiences From Theory To Practice

by Richie Barker e Karen E. Sutherland
Book eBook
language: english
Publisher: SPRINGER VERLAG, SINGAPORE, October of 2023 ‧
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This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.

Transmedia Brand Storytelling

Immersive Experiences From Theory To Practice

by Richie Barker e Karen E. Sutherland

Property Description
ISBN: 9789819940004
Publisher: SPRINGER VERLAG, SINGAPORE
Release Date: October of 2023
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 281
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9789819940004