adicionar à lista de desejos
Transmedia Brand Storytelling eBook
Immersive Experiences From Theory To Practice
Book
eBook
language: english
Publisher:
Springer Nature Singapore, October of 2023 ‧
see product details
46,36€
10% OFF
CARD
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
IMMEDIATE AVAILABILITY
Ebook for ADE
SYNOPSIS
This book presents new global research on transmedia storytelling as a form of brand communication. The final section analyzes contemporary campaigns from various countries and proposes a Transmedia Brand Storytelling Model for Practice, based on primary and secondary research data.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9789819940011 |
| Publisher: | Springer Nature Singapore |
| Release Date: | October of 2023 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | Business And Management |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
|
| EAN: | 9789819940011 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
BOOKS FROM THE SAME COLLECTION
-
eBook10%Influencer Boot CampApress53,65€
59,61€ -
eBook10%Effective Remote TeamsApress59,62€
66,24€
-
10%Transmedia Brand StorytellingSPRINGER VERLAG, SINGAPORE47,30€ 10% CARDfree shipping
-
10%Artificial Intelligence For Strategic CommunicationSPRINGER VERLAG, SINGAPORE121,66€
135,18€free shipping -
10%Transmedia Brand StorytellingSPRINGER VERLAG, SINGAPORE47,30€ 10% CARDfree shipping