Trading Up

Why Consumers Want New Luxury Goods - And How Companies Create Them

by Neil Fiske e Michael J. Silverstein
language: english
Publisher: PENGUIN PUTNAM INC, April of 2008 ‧
29,73€
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Trading Up

Why Consumers Want New Luxury Goods - And How Companies Create Them

by Neil Fiske e Michael J. Silverstein

Property Description
ISBN: 9781591840701
Publisher: PENGUIN PUTNAM INC
Release Date: April of 2008
Language: English
Dimensions: 139 x 208 x 22 mm
Cover: Softcover
Pages: 320
Format: Book
Categories: Books in English > Social Sciences and Humanities > Sociology
Books in English > Others
EAN: 9781591840701

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