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The $10 Trillion Prize
Captivating The Newly Affluent In China And India
language: english
Publisher:
Harvard Business Review Press, October of 2012 ‧
see product details
SYNOPSIS
It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781422187050 |
| Publisher: | Harvard Business Review Press |
| Release Date: | October of 2012 |
| Language: | English |
| Cover: | Hardcover |
| Pages: | 336 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Management and Organization
Books in English > Others |
| EAN: | 9781422187050 |