The $10 Trillion Prize

Captivating The Newly Affluent In China And India

by Michael J. Silverstein, Carol Liao, Abheek Singhi e David Michael
language: english
Publisher: Harvard Business Review Press, October of 2012 ‧
29,74€
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It is the dawn of the emerging consumer: Are you ready? By 2020, consumers in China and India will generate more than $10 trillion of total annual revenue for companies selling to them. This book provides a comprehensive profile of the emerging middle-class households - 300 million strong - that will change the global marketplace.

The $10 Trillion Prize

Captivating The Newly Affluent In China And India

by Michael J. Silverstein, Carol Liao, Abheek Singhi e David Michael

Property Description
ISBN: 9781422187050
Publisher: Harvard Business Review Press
Release Date: October of 2012
Language: English
Cover: Hardcover
Pages: 336
Format: Book
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781422187050