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Toolbox For Marketing And Management

Creative Concepts, Forecasting Methods, And Analytical Instruments

by Ralf T. Kreutzer
language: english
Publisher: Springer Nature Switzerland AG, May of 2019 ‧
81,10€
64,88€
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Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans.

Toolbox For Marketing And Management

Creative Concepts, Forecasting Methods, And Analytical Instruments

by Ralf T. Kreutzer

Property Description
ISBN: 9783030138226
Publisher: Springer Nature Switzerland AG
Release Date: May of 2019
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Hardcover
Pages: 260
Format: Book
Collection: Management For Professionals
Categories: Books in English > Economics, Finance and Accounting > Economy
EAN: 9783030138226

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