The Why Of The Buy

Consumer Behavior And Fashion Marketing

by Patricia Mink Rath, Richard Petrizzi, Stefani Bay e Penny Gill
Book eBook
language: english
Publisher: BLOOMSBURY PUBLISHING PLC, December of 2014 ‧
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This book focuses on the causes and effects of consumer purchasing and forming strategies for targeting and catering to the needs of that consumer population.

The Why Of The Buy

Consumer Behavior And Fashion Marketing

by Patricia Mink Rath, Richard Petrizzi, Stefani Bay e Penny Gill

Property Description
ISBN: 9781609018986
Publisher: BLOOMSBURY PUBLISHING PLC
Release Date: December of 2014
Language: English
Cover: Softcover
Pages: 480
Format: Book
Collection: Studio Companion Series
Categories: Books in English > Management > Marketing
EAN: 9781609018986

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