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Marketing Fashion
A Global Perspective
Book
eBook
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, July of 2012 ‧
see product details
SYNOPSIS
The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781609010782 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | July of 2012 |
| Language: | English |
| Dimensions: | 205 x 255 x 20 mm |
| Cover: | Softcover |
| Pages: | 528 |
| Format: | Book |
| Collection: | Guides For The Perplexed |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9781609010782 |
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