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The Theory Of The Marketing Firm

Responding To The Imperatives Of Consumer-Orientation

by Gordon R. Foxall
language: english
Publisher: Springer Nature Switzerland AG, November of 2021 ‧
162,21€
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The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.

The Theory Of The Marketing Firm

Responding To The Imperatives Of Consumer-Orientation

by Gordon R. Foxall

Property Description
ISBN: 9783030861056
Publisher: Springer Nature Switzerland AG
Release Date: November of 2021
Language: English
Dimensions: 148 x 210 x 20 mm
Cover: Hardcover
Pages: 376
Format: Book
Categories: Books in English > Management > Marketing
EAN: 9783030861056