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The Theory Of The Marketing Firm
Responding To The Imperatives Of Consumer-Orientation
language: english
Publisher:
Springer Nature Switzerland AG, November of 2021 ‧
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162,21€
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SYNOPSIS
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030861056 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | November of 2021 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Hardcover |
| Pages: | 376 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9783030861056 |
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