adicionar à lista de desejos
The Theory Of The Marketing Firm
Responding To The Imperatives Of Consumer-Orientation
language: english
Publisher:
Springer Nature Switzerland AG, November of 2022 ‧
see product details
162,21€
10% OFF
CARD
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
free shipping
Sell your book
SYNOPSIS
The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Foxall argues that this proposition should form the starting point of a theory of the firm and explores its implications for marketing theory in the light of the findings of consumer behaviour analysis and research on the marketing firm.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9783030861087 |
| Publisher: | Springer Nature Switzerland AG |
| Release Date: | November of 2022 |
| Language: | English |
| Dimensions: | 148 x 210 x 20 mm |
| Cover: | Softcover |
| Pages: | 376 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
Books in English > Others |
| EAN: | 9783030861087 |
-
10%The Theory Of The Marketing FirmSpringer Nature Switzerland AG162,21€ 10% CARDfree shipping
-
10%Perspectives On Consumer ChoicePalgrave Macmillan60,82€ 10% CARDfree shipping