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The Right Sensory Mix

Decoding Customers’ Behavior And Preferences

by Diana Derval
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, April of 2023 ‧
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People with more taste buds are, for example, sensitive to bitterness and are more likely to drink their coffee with sugar or milk, or to drink tea.This book helps product managers, marketers, and corporate decision-makers understand and predict customers’ behavior and preferences.

The Right Sensory Mix

Decoding Customers’ Behavior And Preferences

by Diana Derval

Property Description
ISBN: 9783662637975
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: April of 2023
Language: English
Dimensions: 155 x 235 x 20 mm
Cover: Softcover
Pages: 322
Format: Book
Collection: Management For Professionals
Categories: Books in English > Social Sciences and Humanities > Psychology
Books in English > Others
EAN: 9783662637975

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