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The Quintessence Of Strategic Management

What You Really Need To Know To Survive In Business

by Philip Kotler, Nils Bickhoff e Roland Berger
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, May of 2018 ‧
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This book provides practitioners with a basic understanding of strategy and the process of strategic management. A hands-on introduction to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger, and strategy expert Nils Bickhoff.

The Quintessence Of Strategic Management

What You Really Need To Know To Survive In Business

by Philip Kotler, Nils Bickhoff e Roland Berger

Property Description
ISBN: 9783662569283
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: May of 2018
Language: English
Dimensions: 156 x 234 x 7 mm
Cover: Softcover
Pages: 113
Format: Book
Collection: Quintessence Series
Categories: Books in English > Economics, Finance and Accounting > Finances
EAN: 9783662569283

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