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The Quintessence Of Strategic Management

What You Really Need To Know To Survive In Business

by Philip Kotler, Nils Bickhoff e Roland Berger
language: english
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG, October of 2014 ‧
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Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.

The Quintessence Of Strategic Management

What You Really Need To Know To Survive In Business

by Philip Kotler, Nils Bickhoff e Roland Berger

Property Description
ISBN: 9783642422386
Publisher: SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO. KG
Release Date: October of 2014
Language: English
Dimensions: 127 x 203 x 8 mm
Cover: Softcover
Pages: 133
Format: Book
Categories: Books in English > Management > Management and Organization
EAN: 9783642422386